Our Mission

Born and bred on the Sunshine Coast, Kibble is on a mission to educate and inspire loving dog parents about the importance of good nutrition.

Fed up with the current standards of dog food and treats and seeing a growing push for change, we felt compelled to stand up and make a difference.

Why? Because dogs deserve better and so do the people who care for them. We're here to raise the bar and lead the change.

Our Mission

Our Tail

Long story short, I'm a dog dad on a mission.

Kibble was born from a desire to bridge the gap between human and canine, creating products I truly believe in and that our dogs genuinely deserve.

While I was still in the planning stage, our situation tragically changed, and all of a sudden, a passion project became my new purpose. Losing family members to health issues led me down a path of self-growth and education on the importance of good nutrition and lifestyle choices.

Being a loving dog dad, my curiosity naturally extended to my two border collies, Maya and Todd and I quickly learned they were getting a pretty raw deal. Dog food in Australia is barely regulated, which means our pets are often left with poor-quality ingredients, harmful manufacturing processes, and exposure to potentially dangerous chemicals.

That’s why we’re here, to shake things up and be part of the growing movement of real, dog-friendly companies sparking change around the world.

It’s Kibble time!

Our Tail

Customer Reviews

5 out of 5 stars

It's so nice to find a brand that I can trust.

The Dog Shake is a remarkable product andmy dogs absolutely love it. The ingredients are listed on the label, no hidden nasties, it's just as it should be finally. Highly recommend.

– Natalie H.
5 out of 5 stars

Great product.
As advertised, highly recommend.

– Paul
5 out of 5 stars

My dog loves the shakes and the slow feeder has really helped slow down meal times.

– Alicia V.
5 out of 5 stars

Love the water bottle!
We do a lot of hikes with our two dogs and the water bottle with the detachable bowls is so handy. Great quality and the size is good too, not too bulky.

– Leo H.
5 out of 5 stars

Love this brand!
Such good quality and feels like an honest company with a real purpose.

– Sofia Robinson.